Tuesday, February 12, 2008

Lexus Valentine Promo - "The Pursuit Of Perfection" In Marketing

I'll Take This Over A Popular Super Bowl Ad Any Day

By David Miranda

Gerry Davidson, author of Real Concepts, showcased a rare and real example of great marketing.

I encourage anyone that wants to see a great marketing idea, well-executed to read her article on the Lexus promotion.

I join in the chorus of kudos.

Enough said, read Gerry's article.