Recognition Marketing Buzz Meter For Week Ending 7/27/07

A Look At The Past Week In Buzz

The following is a list of this past week's winners and losers in the weekly Recognition Marketing Buzz Meter.

Note: The order is not intended to indicate a ranking in importance.

Winners

• NFL Commissioner Roger Goodell - for his King Soloman handling of the Michael Vick issue
• Atlanta Falcons Owner Arthur Blank - quality person, cool head in difficult situation
• NBC Sports Bob Costas - great comeback to cheap shot from Barry Bonds
• The Simpsons Movie - Homer, Bart & the family may win an Oscar
• NBC's Campbell Brown - Leaves the Peacock Network for prime time at CNN.
• CNN/YouTube - Democratic Presidential Debates enter new era
• Republican Presidential Candidate Ron Paul - working the blogosphere to get out his message
• Catherine Zeta-Jones - new release "Without Reservations" a must see
• Democrat Presidentiial Candidates - kudos for agreeing to CNN/YouTube debate format
  

Losers

• Michael Vick - his silence is deafening and he allowed his mother to deal with the press
• Tour De France - the Yellow Jersey leaves race in disgrace
• Lindsay Lohan - out of rehab, into court
• Barry Bonds - takes cheap shot at Bob Costas calling him a little "midget. No class.
• Alberto Gonzales - is everybody else lying?
• Pepsico - finally comes clean (after consumer pressure) Aquafina is filtered tap water
• Paula Zahn - out at CNN. O'Reilly too much "A Factor" in the ratings
• Bush Administration - deaf ears to anything but "stay the course"
  Stock Market - bears were growling on Wall Street making bulls nervous

Recognition Marketing Buzz Meter Week Ending 7/22/07

A Look At The Past Week In Buzz

By David Miranda

The following is a list of this past week's winners and losers in the weekly Recognition Marketing Buzz Meter.

Note: The order is not intended to indicate a ranking in importance.

Winners

• Harry Potter - release of last book


• J.K. Rowling - author says goodbye to Harry


• Padriag Harrington - winner of British Open playoff almost Vandervelde'd himself


• David Beckham - brings celebrity to U.S soccer


• Barry Bonds - controversial but imminent all-time home run champion


• Virgin America - opens for business in U.S.


• Fred Thompson - unannounced candidate for President gaining ground


• British Open - the oldest major in golf still has magic


• PETA - the Vick indictment provides an opportunity for its cause


• Oprah Winfrey - announces endorsement for Obama


• Hank Aaron - all-time home run king still the king in people's hearts


• Barack Obama - Oprah endorsement and strong fundraising gives him runway


• Bill & Hillary Clinton - dynamic duo a force majeur to contend with


• Boeing 787 Dreamliner - Boeing bets right and bests rival Airbus
  

Losers

• Michael Vick - from NFL superstar to federal indicted co-defendant


• Bud Selig - the silence what to do when Bonds breaks the record is deafening


• Sen. John McCain - from front runner to underdog


• Sen. David Vitter - another public official, another scandal, another apology


• NFL - should federal indictments of players have the same consequences for everyone?


• Paris Hilton - why do we bother?


• Tour De France - Scandals have spoiled it for everyone this year.


• Victoria Beckham - New reality show's in trouble. There's still the Spice Girls.


• Congress - Approval rating lower than the President's. Just above Cheney.


• Bush Administration - Approval ratings haven't bottomed out.


• Atlanta Falcons - Great franchise and fans have to deal with the Vick situation. No win situation.