Recognition Marketing - 10 Characteristics Of A Great Brand

By David Miranda


Great brands.....

1. compete with themselves, not others for the hearts, minds, and wallets of customers.


2. are more curious, better informed, more agile and nimble, and less risk-averse than their competitors.


3. are customer-centric understanding that customer retention is the engine for customer acquisition.


4. understand that everything (both the formal and informal) communicates the brand to others.


5. understand that the status quo is the enemy of innovation.


6. compete on value not price.


7. are not "me-too" marketers


8. have a compelling brand "story" that clearly distinguishes it from all others


9. recruit and retain great marketing talent


10. can demand a premium for their products and/or services