Recognition Marketing Buzz Meter Week Ending 7/22/07
A Look At The Past Week In Buzz
By David Miranda
The following is a list of this past week's winners and losers in the weekly Recognition Marketing Buzz Meter.
Note: The order is not intended to indicate a ranking in importance.
Winners
- Harry Potter - release of last book
- J.K. Rowling - author says goodbye to Harry
- Padriag Harrington - winner of British Open playoff almost Vandervelde'd himself
- David Beckham - brings celebrity to U.S soccer
- Barry Bonds - controversial but imminent all-time home run champion
- Virgin America - opens for business in U.S.
- Fred Thompson - unannounced candidate for President gaining ground
- British Open - the oldest major in golf still has magic
- PETA - the Vick indictment provides an opportunity for its cause
- Oprah Winfrey - announces endorsement for Obama
- Hank Aaron - all-time home run king still the king in people's hearts
- Barack Obama - Oprah endorsement and strong fundraising gives him runway
- Bill & Hillary Clinton - dynamic duo a force majeur to contend with
- Boeing 787 Dreamliner - Boeing bets right and bests rival Airbus
Losers
- Michael Vick - from NFL superstar to federal indicted co-defendant
- Bud Selig - the silence what to do when Bonds breaks the record is deafening
- Sen. John McCain - from front runner to underdog
- Sen. David Vitter - another public official, another scandal, another apology
- NFL - should federal indictments of players have the same consequences for everyone?
- Paris Hilton - why do we bother?
- Tour De France - Scandals have spoiled it for everyone this year.
- Victoria Beckham - New reality show's in trouble. There's still the Spice Girls.
- Congress - Approval rating lower than the President's. Just above Cheney.
- Bush Administration - Approval ratings haven't bottomed out.
- Atlanta Falcons - Great franchise and fans have to deal with the Vick situation. No win situation.
