Recognition Marketing Buzz Meter - Week Ending 8/12/07

The Following Are The Winners & Losers For The Past Week:

Winners

• Tiger Woods - wins 13th Major, 4th PGA Championship
• Hillary Clinton - widens lead on the field
• Mitt Romney - wins Iowa Straw Poll
• Hank Aaron - class act taped memorable congratulatory video on Barry Bond's 756th
• Richard Branson - Virgin America begins service
• Buick - ties perennial leader Lexus for Top Spot on J.D. Power Ratings
• Rupert Murdoch - wins control of Dow Jones
• Tom Glavine - class act wins 300th game playing by the rules
• Cal Ripken & Tony Gwynn - role models inducted into Cooperstown

Losers

• Wall Street - dealing with crisis in sub-prime mortgage market
• Chrysler - taps former Home Depot CEO Bob Nardelli to lead company
• Bush Administration - Karl Rove calls it quits
• Wall Street Journal - Bancroft family sells out
• Airlines - delays and lost baggage woes worsen
• Pentagon - only administers slap on the wrist to general officers in Pat Tillman case
• Google - less Luke Skywalker, more Darth Vader with acquisition of DoubleClick
• Tommy Thompson - first casualty of Republican Presidential Race
• Rudy Guiliani - Hero of 9/11 moniker wearing thin
• Barck Obama - losing ground to the Senator from New York
• David Beckham - the Paris Hilton of soccer?
• China - lead painted toys, tainted pet food and toothpaste. What's next?

Recognition Marketing Buzz Meter Week Ending 7/22/07

A Look At The Past Week In Buzz

By David Miranda

The following is a list of this past week's winners and losers in the weekly Recognition Marketing Buzz Meter.

Note: The order is not intended to indicate a ranking in importance.

Winners

• Harry Potter - release of last book


• J.K. Rowling - author says goodbye to Harry


• Padriag Harrington - winner of British Open playoff almost Vandervelde'd himself


• David Beckham - brings celebrity to U.S soccer


• Barry Bonds - controversial but imminent all-time home run champion


• Virgin America - opens for business in U.S.


• Fred Thompson - unannounced candidate for President gaining ground


• British Open - the oldest major in golf still has magic


• PETA - the Vick indictment provides an opportunity for its cause


• Oprah Winfrey - announces endorsement for Obama


• Hank Aaron - all-time home run king still the king in people's hearts


• Barack Obama - Oprah endorsement and strong fundraising gives him runway


• Bill & Hillary Clinton - dynamic duo a force majeur to contend with


• Boeing 787 Dreamliner - Boeing bets right and bests rival Airbus
  

Losers

• Michael Vick - from NFL superstar to federal indicted co-defendant


• Bud Selig - the silence what to do when Bonds breaks the record is deafening


• Sen. John McCain - from front runner to underdog


• Sen. David Vitter - another public official, another scandal, another apology


• NFL - should federal indictments of players have the same consequences for everyone?


• Paris Hilton - why do we bother?


• Tour De France - Scandals have spoiled it for everyone this year.


• Victoria Beckham - New reality show's in trouble. There's still the Spice Girls.


• Congress - Approval rating lower than the President's. Just above Cheney.


• Bush Administration - Approval ratings haven't bottomed out.


• Atlanta Falcons - Great franchise and fans have to deal with the Vick situation. No win situation.